IB商业管理学什么？先来了解IB商业管理学科目录

　　对于志向在将来大学选择商科、管理学等专业方向的同学们来说，IB商业管理这门学科是最不能错过的一个IB科目。它不仅可以帮助我们打好专业学习基础，更是能在大学专业申请中为我们带来不小的优势。那么IB商业管理学什么呢?

　　Unit 1:Business Organization and Environment

　　Longer notes:

　　Business Management Overview

　　Quick reference:

　　1.1 Introduction to Business Management

　　1.2 Types of Organization

　　1.3 Organizational Objectives

　　1.4 Stakeholders

　　1.5 External Environment

　　1.6 Growth and Evolution

　　1.7 Organizational Planning Tools

　　Unit 2:Human Resources

　　Quick reference:

　　2.1 Functions and Evolution of Human Resource Management

　　2.2 Organizational Structure

　　2.3 Leadership and Management

　　2.4 Motivation

　　2.5 Organizational(Corporate)Culture

　　2.6 Industrial/Employee Relations

　　Unit 3:Finance and Accounts

　　Longer notes:

　　Accounting and Finance

　　Quick reference:

　　3.1 Sources of Finance

　　3.2 Costs and Revenues

　　3.3 Break-even Analysis

　　3.4 Final Accounts

　　3.5 Profitability and Liquidity Ratio Analysis

　　3.6 Efficiency Ratio Analysis

　　3.7 Cash Flow

　　3.8 Investment Appraisal

　　3.9 Budgets

　　Unit 4:Marketing

　　Longer notes:

　　Marketing

　　Quick reference:

　　4.1 The Role of Marketing

　　4.2 Marketing Planning(Including Introduction to the 4 Ps)

　　4.3 Sales Forecasting

　　4.4 Market Research

　　4.5 The Four Ps(Product,Price,Promotion,Place)

　　4.6 The Extended Marketing Mix of Seven Ps

　　4.7 International Marketing

　　4.8 E-Commerce

　　Unit 5:Operations Management

　　Quick reference:

　　5.1 The Role of Operations Management

　　5.2 Production Methods

　　5.3 Lean Production and Quality Management

　　5.4 Location

　　5.5 Production Planning

　　5.6 Research and Development

　　5.7 Crisis Management and Contingency Planning